Direct Mail

It has been claimed that direct mail is "easier to process mentally" and uses "21% less cognitive effort" than digital advertising.*

Participants of a study conducted by the Center for Neural Decision Making** were found to have spent more time with print ads.

In addition:

• Print ads triggered activity in the brain relating to value and desirability.

• Participants had a stronger emotional response to print ads.

• Print ads were easier to remember. Reach your next conquest sale with a custom mail piece hand delivered to their home.

*Roger Dooley

**Temple University’s Fox School of Business